Through market research we established that the brand was under threat of being obscured by a number of competitor brands. To re-position Jolly Jus, we rolled out a series of activations in the local the markets of Maputo, Matola and Xai Xai.

The Tangerine promo vehicle staged fun events and competitions to get the crowds participating, whilst our promoters sampled Jolly Jus flavours.

Result: The ongoing campaign substantially increased sales and brand loyalty